The Centre will set up a committee to scrutinise and regulate product-feature claims made in advertisements, seeking to fix accountability on manufacturers and help consumers choose food items objectively.
This is the first time the Centre has planned to directly involve itself with advertising scrutiny, through the Food Safety & Standards Authority of India. While FSSAI guidelines for advertising regulations are in place, implementation by advertisers hasn’t been followed closely.
So far, advertising regulations have been overseen through an independent entity, the Advertising Standards Council of India (ASCI).
In accordance with the Regulations -
Role of Committee –
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