New Label for Healthier Snack - FSSAI


Indian consumers could now look forward to healthier variants of namkeens and mithais in the upcoming month. There is an on-going discussion with traditional namkeen and sweet-makers, urging them to reformulate their products by cutting down on salt, sugar and saturated fat levels.

Reasoning – consumers can identify such variants or products in the traditional namkeens and sweets space.

FSSAI is also looking to launch a brand or logo which will be displayed on the labels of products that have

  • less sugar, salt, natural ingredients, pure khoya, paneer and milk with no added colours and zero transfat to create a common identity for such healthier traditional snack products.

Based on the threshold limits, the players will gradually reformulate their products by voluntarily cutting down on salt, sugar and saturated levels and focussing on using natural ingredients and pure milk-based ingredients.

The logo will have the FSSAI validation and will be backed by scientific analysis. The regulator can have a logo like ‘‘Same Taste Better Health: FSSAI Verified.’’

Several meetings have been held in this regard with the members of Federation of Sweets and Namkeen Manufacturers, which includes Haldiram, Bikanervala and Om Sweets.

There is a proposal for a joint effort of the industry with the FSSAI to give the Indian traditional sweets and namkeens a makeover, which are increasingly being perceived to be unhealthy compared to other snack formats. After the settings of the threshold levels, the industry would work towards gradually reducing levels of salt, sugar and saturated fat in the products.


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