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Grave Punishment for Ads promoting False Claims – Government

2020-02-07

The Advertisement promoting fairness creams, heath drinks claiming the improvement of height of children and promoting anti-ageing remedies could soon be banned and attract a jail term extending up to five years.

Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020, which increases the number of diseases and disorders covered under the Act has been finalized by the health and family welfare.

The said legislation bans advertisements of products and magic remedies which claim to cure diseases and disorders like AIDS, diabetes, deafness and low vision. This list has been increased from 54 to 78.

The following will be banned under the draft amendments –

  • promote fairness creams,
  • enhance sexual performance,
  • cure premature ageing and greying of hair,
  • improvement in height of children or adults,
  • increase in brain capacity and memory,
  • improvement in strength of teeth and vision,
  • change of foetal gender by drugs.

Under the Section 7 the amendments will be made which will increase the penalties, 1st conviction – imprisonment upto 2 years and fine up to Rs. 10 lakhs. Subsequent conviction – imprisonment may extend upto 5 years with fine of up to Rs. 50 Lakhs

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